Reese’s Peanut Butter Cups and Hershey’s Plant-Based Extra Creamy with Almonds and Sea Salt will debut later this spring with Reese’s Peanut Butter Cups being the first out and the first vegan chocolates sold nation-wide.
Both chocolates will be made with oats instead of milk and will cost more than their regular counterparts. They have experimented with plant-based chocolates previously in 2021 with their oat-based chocolate bar called Oat Made but only in test markets.
Hershey said consumers want choice and are looking for products they consider healthier or with fewer ingredients, including reduced sugar and plant-based options.
No word on the success or numbers of sales of Oat Made in their test markets but sales must have been encouraging for them to go forward with a nation-wide launch.
Only time will tell if it appeals to a national chocolate-loving audience.